fitmom

Project Duration

10.08.21 - 12.11.21

Thirteen weeks

Course

Principles of Entrepreneurship

My Role

Product design

UX research

UX design

This is a start-up project where we need to validate a market segment and build a business model

using a lean startup approach.
Let me go deeper into the design of the product from the point of view of achieving business goals.

Project Overview

Challenge

Postpartum mothers have to face the problem of postpartum weight maintenance. Data shows approximately 75% of women were heavier 1 year postpartum than they were pre-pregnancy, including 47.4% retaining over 10 lbs and 24.2% over 20 lbs. (Loraine K. Endres, 2015). However, different from the needs of ordinary dieters, they need enough nutrition to breastfeed their babies.

Fitmom, a mobile application, provides a one-stop service. It includes personalized diet customization, online weight loss courses, exercise under safety guidance and training camp.

Solution

Research & Validation

Obesity has long been one of the major health problems facing the world's population. According to the World Health Organisation, "obesity is on the rise" and it is "a major risk factor for diabetes and urinary disease, cardiovascular disease and a number of cancers".

So our original target market was obese people in Shanghai, China.